Shop the range
Four serums, one for each concern. Ayurvedic botanicals paired with science-backed actives, and every percentage printed on the pack.
fragrance free
on animals
Find your serum
Pick the concern that sounds most like your skin right now. We will take you straight to the serum built for it.
Fine lines & firmness
Skin feels less smooth & plump, lines feel more noticeable, rough & uneven skin texture.
Dryness & tightness
Skin feels tight and dehydrated after cleansing, needs constant moisturising.
Dullness & dark spots
Skin feels dull and tired like natural glow is missing, darker in some areas than others.
Acne & excess oil
Skin feels oily and is prone to breakouts, gets heavy and greasy by the end of the day.
More than one concern? Layer two serums — one in the morning, one at night.
Buy any 2 serums,
save 30%
Most skin needs two things, not one. A morning serum for tone and protection, a night serum for repair. Pick any two and the discount applies on its own.
First order? Add code FIRST100 at checkout for ₹100 more off.
Skincare runs on skin cycles, not days
Your skin renews itself roughly every 28 days. That is why a serum used for a week feels like nothing is happening, and the same serum at week six looks like it changed something. Here is the honest timeline.
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First use
Skin feels softer, immediately
That is hydration sitting on the surface, not a change in the skin. Enjoy it, but do not judge the serum on this.
Surface only -
Week 2
The tightness settles down
Dry skin stops feeling tight after washing. Oily skin shines less by afternoon. On the Age-Well Edit, mild flaking in week one is normal as retinol starts working.
Skin adjusting -
Week 4
One full skin cycle done
The layer of skin you started on has been replaced. Texture looks smoother in daylight and tone reads more even. Marks from old breakouts begin to lighten.
First real change -
Week 8
Two cycles in, and it shows
Pigmentation and fine lines are slow work, and this is where they start to shift. Compare a photo from day one in the same light. That is the only comparison worth trusting.
Keep going
Three things that decide whether you get there
- Daily, not when you remember. A serum used four days a week is a serum used at half strength.
- Sunscreen every morning. Without it, Vitamin C and retinol spend each day working against fresh damage.
- One active routine at a time. Stacking a scrub, a peel and a serum together irritates skin and stalls progress.
Skin behaves differently from person to person. The timeline above describes how the actives work and how long skin renewal takes, not a guaranteed outcome. Patch test before first use. If you have a skin condition or are pregnant, speak to a dermatologist first.
Three steps, thirty seconds
A serum only works if it actually reaches the skin. This is the whole method.
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1
Cleanse, then leave skin damp
Pat with a towel, do not dry completely. Serum spreads further and absorbs better on slightly damp skin.
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2
Three to four drops, pressed in
Dot across the face, then press with flat palms. Do not rub. Take it down the neck as well, that skin ages first.
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3
Moisturiser, and sunscreen by day
Wait about a minute, then seal with a moisturiser. In the morning, sunscreen goes last. Without it, Vitamin C and retinol lose most of their value.
New to retinol or salicylic acid? Start twice a week for the first fortnight, then move to alternate nights. Patch test behind the ear before the first full use.